The McGee stuff in Shaqtin' a Fool started off really funny because there were some uniquely ridiculous plays. The problem is that Shaq fixated on JaVale and started including him on run of the mill plays like missed layups that happen all the time. He showed the complete lack of respect for JaVale and really hurt his reputation and his ability to work.
There is also no place for someone in Shaq's position to be tweeting what he tweeted,