Unless he becomes the face of a fast food commercial, becomes the face of one of the major shoe brands, becomes the #1 star in a foreign country, has his own sports drink (on a large scale), appears in multiple non shoe/food commercials as well, makes at least one cameo in a movie or tv show, and has a cute kid or famous gf/wife.
Anyone can put up 30 a night but once you promote big macs and show up in an Entourage episode, the you are the MVP.