To me it seems reactionary - and very consistent with that the Big-tent-ocrats usually do, which is to take a societal group and make them a voting bloc. Don't get me wrong - I couldn't in good conscience vote for the "bought and paid for by the oil and gas lobby"icans. But this is cynical politics.
Identity politics is poison for a society. That's why the Russians created the Blacktivist Facebook page. I don't approve of balkanizing America.