"Splash brothers" - unique nick, it sounds "Splashy" like the water version of - flashy!
Also, its meaning is the absolute truth, they have marked this era, so it gets some extra points for that.
Singularly - "the Process" gets my vote. It is simply omni-meaningful and the magnetic person that carries it is charismatic, as it fits. If I remember well, he took a term that was mocked upon and he made it cool. Boss points to him.
...Imagine Lebron ending up there and Joel calmly saying - Trust the Process.
I wouldn't be surprised.