the NBA is all about entertainment.
The league began an upward trend to prominence with the east coast west coast competition introduced by Magic Johnson in LA vs. Larry Bird in Boston. The league rode this to prominence. After this, the league hung its hat on Nike and MJ the greatest player of all time. After that the center of attraction was Shaq/Kobe in LA. After that we have the LeBron James era. LeBron is on his way out, and the league is looking for its next selling point. Enter two Pac12 rival players Lonzo Ball and Markelle Fultz with a chance to be drafted by Lakers and Cetics. Can you say 'oh happy day'? As the sayings goes, 'history repeats itself' or 'why reinvent the wheel' or 'if it aint broke why fix it' whichever works.
I believe the deal has been cut, and that is why the Lakers do not care and have actually won two games. Lakers will get the 1st pick because they have agreed to pick Ball. Celtics will get the second pick and pick Fultz. These two will drive the NBA narrative for the next 10 years. Shrug.