I've always thought that Steph was a media manipulator. He involves his wife and kid in so much, does playful game warmups which appear on NBA quirk media, and is generally very media friendly. Knows there is much more money to be made in endorsements. All of that is fine, I guess, but it just seems really premeditated and calculated, to me.
Also: the showboating - annoying (as it is with IT though, unlike Allen Iverson whose swagger was tight)
Finally, mouthguard - sheesh.
On a different note, his shooting slump seems pretty bad. And pretty unlikely to continue for long, although it seems like he enjoys taking the contested ones more now...not sure the statistical evidence for that though.