I dont see anything wrong with it, IMO.
It's just the NBA trying to make it's brand more global. It's trying to reach Latino eyes to make the NBA more popular to everyone in the world.
Besides, it's not permanent. It's just like the FIT week, or the Black History Month warmups, or the Chinese New Year jersey's the Dubs and the Rockets have, or the military themed week. They're just marketing the brand to a more people.
I'm sure there will be many threads here when the NBA starts to put advertisements on the jerseys. Many of us won't like the change, and it probably won't be for racial reasons. Heitingas just likes the traditional jerseys.
I actually don't mind this, as long as the players and the team staff (as far as it can reach) will get a cut of the money as well. But this is a whole different topic, I just thought I'd reply.