WOW this thread. Just wow.
I agree with LD42
And people keep asking why free agents don't see Boston as destination. This thread right here is one of the many reasons why
This is just the NBA trying to be global brand. They do things like this to make the game more enticing for fans.
I personally don't mind this at all.
Are ya'll afraid the hispanics are gonna take over your Celtics? Come on. Be real.
Los Celtics just means The Celtics.
Get over it.
What's wrong with the OP asking this question? It's a legitimate question.
According to the US Census Bureau, San Antonio, LA, and Miami all have Hispanic majorities that would justify this type of branding and make sense, but Hispanics are a much smaller minority in Boston so it doesn't make as much sense.
And if it's a global brand, why are the southern US teams with large Hispanic populations near Mexico wearing the "Los X" shirts instead of northern teams, too? Furthermore, if it's a global brand why aren't they promoting jerseys in Mandarin, French, Dutch, and Greek, too?
Maybe the OP came about it a little rash, but it's a perfectly legitimate question to ask.
P.S.: Hopefully you guys know the whole Ron Swanson meme post was a joke, too.
EDIT: I forgot the Bulls did this, too, so it's not just southern teams. However, they also have a much higher concentration of Hispanics than Boston, so it further makes more sense for them.