« Reply #34 on: March 04, 2015, 04:13:02 PM »
Another key quote from that article (which is a wonderful read and highly recommended):
According to Joe Dean, who was in charge of Converse’s marketing at the time, Michael was supremely interested in the company’s pitch.
“I give him a lot of credit,” Dean said. “He was asking, ‘With all these stars, where do I fit into the conversation?’”
yeah I found it fascinating with all the posturing. Imagine if Jordan had actually chosen a different company. He wanted Adidas badly and Nike wasn't even the highest offer. Just crazy stuff for a guy who had never even played in the NBA.
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