So I posted the original story, but I thought I'd chime in:
I don't think it's up to me, or any of us, to say what Doc's feelings should be. Maybe he knew that Sterling was a racist and didn't care, or maybe he was told by people he trusted that the rumors were exaggerated. Maybe Doc was a bit classist and thought Sterling didn't like poor black people, but was okay with rich ones. Maybe Doc thought he could tolerate it and changed his mind (I don't see why we shouldn't be allowed to change our mind in this society -- if we're not, why do we spend hours on these message boards arguing our points?) Maybe Doc is trying to pull his own power play, believing his threat will help move Sterling sell (I'd think Doc's ego was bigger than previously imagined in this case, but whatever). Maybe, yes, he's doing it for his own PR. Maybe it's for multiple reasons.
I will say this -- the situation with Sterling is not the situation Doc imagined he was signing up for. Even if he knew Sterling to be a racist, he couldn't imagine that, after years of this being an open secret, it would finally erupt into multiple lawsuits. From a personal standpoint, one time, about five years ago, I left a job I'd had for three years and took a new job, because it had a better title and paid me 40% more. I was told I would be doing A. For two months, I did. Then, after being there 2 months, they laid off 25% of the workforce, and my job was completely changed. It was a miserable situation - I wasn't developing the skills I expected to, and everyone was on pins-and-needles every day, wondering if there were more layoffs to come (there were). At the same time, I kept the job, partly because it was difficult to find a anew one (it was 2009), and partly out of guilt (if I was going to leave they would have kept someone else instead of laying that person off). I was so excited to finally leave a year later for grad school. Sure, Doc is more handsomely paid than I was, but he's still a person, and it can still stink to have a job you hate. If he's able to find a new one (and I'm sure he would be as long as the Clippers didn't attempt to stop him) who are we to judge?