Author Topic: What Does the Celtics Resurgence have to do with Market Research?  (Read 459 times)

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Offline PierceMVP08

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With three days in between Celtics game it gets difficult to find things to talk about.  I came across this and thought it was a pretty interesting read.  I'm a marketing professional off CB so it's kind of cool to make this connection to the C's season.

Ongoing tracking programs like customer experience and brand health tracking are especially susceptible to becoming “tired” – continuously delivering the same things over and over, with diminishing returns.  One of the biggest challenges facing Celtics Coach Doc Rivers was figuring out how to pull his team out of the middling rut they’d gotten comfortable in.  In his case, the team was forced to change due to their star player’s injury.  Fortunately, customer insights folks don’t need such a dramatic trigger.   

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