Based on superficial numbers, the media has a great case. but I dont think its as strong as the numbers might suggest.
Kobe is difficult to gauge. despite his MVP and 5 titles and memorable performances and scorig acumen, Kobe still played with Shaq, when Shaq was the best player in the NBA. Never was Bird, Magic, or MJ the second best player on their own team.
But it's not like they did it alone either. We all know Larry's supporting all-star casts, but MJ had Pippen and Rodman for 3 titles, Magic had what, 3 other HOFers for 3 of his titles?
But none of them had a player who was as dominant as Shaq. And, in an expanded league. I don't think it's wrong to say Kobe is in Magic and Larry's class, but to say with certainty that he's better, erroneous.