You cannot at all justify fining a coaching strategy outside of a coach specifically encouraging dangerous and/or dirty/illegal on court tactics (i.e. cheap shots, etc.). But you cannot fine coaching strategies.
It's completely ridiculous. What's next: fining a coach for encouraging his players to play good defense because fans pay to see scoring?
Stern is looking at the big picture that nobody else is looking at. What happens when 32 coaches decide to routinely sit their best players because Pop is some sort of genius? How many millions upon millions of dollars do they stand to lose? Then the owners complain they're losing money. Then the players strike. Then we all complain about how greedy they are. A season gets cancelled. You can't have coaches getting into a tanking war. What happens when TNT has 6 games in a row where the best players haven't played? I don't think it would ever be like baseball where you only see the best guy every fifth game, but players and coaches could start doing the Brett Farve thing where they show up when they feel like it.
It's work. Show up for work. Do your job. You don't have to play the whole game by any means, but being a healthy scratch? I mean geeze. They advertise these guys as the best athletes in the world but ancient Tim Duncan can't play cause he needs an afternoon nap?
There aren't even close to 15 teams that have good enough players/teams to even try this! Spurs are one of the few teams who can rest anyone and still play good basketball! If Mia sat out just LeBroid they would struggle.
Let's say that all 32 teams did try it, SO WHAT, no one even really cares about most of the teams anyway... what's wrong with resting good players EVERY NOW AND THEN, y'all act like he does this every game!
Oh wow, the Bobcats, Wizards, Raptors, Suns, etc., for a game here and there, sit out their 3 top players... yep, their records and play is going to suffer LOL.
We are talking about a game here and there people, calm down.