I don't know that CP3 is the key to getting Dwight. He might be friends with Paul, but Chris could end up on a team that can't fit Howard. I doubt that he would say "I'd sign with the Celts if they had CP3 and PP but wouldn't consider it if they had PP and Rondo", especially if Rondo has a healthy year.
I could see Howard saying exactly that. Sorry but personalities and personal friendships and loyalties have to be considered when determining where a top ranked free agent may land in today's NBA.
Unlike in prior eras, these NBA players all know each other since the time they were 12 or 13. They play in AAU teams and leagues together, hang out during summer camps together as teenagers and develop friendships and sometimes even animosities that continue until they are adults in the NBA.
Clearly, LeBron, Wade and Bosh were friends well before last year and worked the system to end up in Miami. A'Mare and Melo and Paul are all friends and this is why Paul desires to be in NY. Howard is close friends with Josh Smith and friends with Paul. I don't know if he has an opinion regarding Rondo. But if he doesn't like Rondo as much as he does Paul or even dislikes Rondo, clearly he could decide Boston would only be preferable if Paul was here and Rondo was not.
Today's NBA free agent athletes do not make destination decisions based solely on how he would fit on a team or what team gives him the best opportunity to win right away. Personal feelings about team mates, maximum money, city nightlife, and city climate are all now combined into a complex situation nowadays, especially in a league in which salary is a determinant as to where you can trade a player, which teams have the money available to sign a player and players can hold their teams hostage to manipulate where they can be sent or else be left with nothing as they go elsewhere.
I completely disagree.
Rarely a deciding factor and usually only that when all else is equal.
However, misguided GMs frequently give this factor (personal friendships) undue importance ... and go out and sign these player's friends only to find they have made incorrect assumptions about that friend(s) presence convincing their star talent to stay.
I dont know how you could say that personal friendships and preferences are rarely a factor, when players directly say all the time that theyd like to play with this player or that player, when discussing other teams. And you have situations like cp3/melo and dwade/lebron, where you have players who are friends specifically saying that they want trades that align them with their friends. This isnt just the media...the majority of the elite players in the league would prefer to play with their friends, and would make whatever moves they could on their part to make that happen.
What I would say is rare, is for a player to base his decisions on where he wants to go on "the organization". Thats just something that they say for the cameras IMO. I highly doubt many 20 something elite athletes care about the history of the celtics, lakers, knicks, etc. They care about today. What city has the best weather, what team has the nicest facilities, what city has the best night life, where are the most celebrities, etc. The clippers "organization" may suck, but the weathers great, the night life is the best, the team facilities are some of the best, and playing for them puts you in contact with celebrities every game. I can see that appealing more than a team whose city boasts frigid winters, and mediocre nightlife...but has great "history".
Players want to win. The better talent around them, the better their chances of winning.
Friendship has nothing to do with it. It's all about winning.
If the club offers winning, they'll go there. If the club doesn't, they won't.