Had the pleasure of watching the commercial this morning on Sportscenter. Not during the commercials, but during the actual program. [Coupled with the egregious new site content devoted to the Miami Hype Machine, the network ought to be called HeatSPN.]
I thought there were some funny bits, but ultimately, it rang hollow for me. Really, the LeBron brand now stands for victimization by unfair critics?
LeBron goes from playing messiah to sporting a persecution complex. As others have said in this thread, the best thing he can do is keep his trap shut and let his game speak for him.