What amazes me most about that whole facade is that team management seemed to sanction it. While having little respect for what Riley did to VanGundy, I thought they were a smarter organization than to let that nauseating scene go forward.
Were they selling tickets / concessions? If so, that explains it.
But yeah, it was stupid. It's possible for a team to be built around superstars, have a "showtime" reputation, and still have some class. Riley should know this better than anybody.
(I hate the Lakers, but I always respected their team in the 80s.)
Well even if they weren't directly selling tickets or concessions, that's the eventual idea. The whole point of the event was to get the Miami fan base excited for the team. That eventually sells tickets, concessions, jerseys, etc.
I think everyone judging it has to keep in mind its not for you or I, it was to make those fans excited again after watching a sub par Miami team for the last few years. Not saying it wasn't over the top, I just understand what the idea was and who it was directed at. And if ever an event like this was to go down, it'd be when you land maybe the biggest Free Agent of all time.