Isn't this kind of a ridiculous question? I mean if you can't understand why Kobe would be compared to MJ, you're crazy. That's the whole point of making a comparison. We compare him to MJ and say, ok he's worse than MJ. then we compare him to vince carter and say, okay he's way better than vince. That's how we find Kobe's place in the game. I'd argue he's top 10 ever, may finish top 5 if he ends with 6,7, or 8 rings.
I'm not arguing Kobe is as good as MJ, because he's not, but Kobe is going for his 5th ring at age 31. He's the best player in the game and the closest thing to MJ we've ever had. What other player would you compare Kobe too? Kobe will fall short, but MJ is the most appropriate measuring stick for Kobe.