I understand the apple hate, but really, when it comes down to it, they make great, user friendly products that are superior for certain applications. I have yet to find anything close to an ipod when it comes to easy to use, and powerful personal media players. And Macs cannot be beat when it comes to media editing programs. Beyond that, I prefer PC's, because they are cheaper, more flexible, and last much longer (because you can upgrade them easier). But for dealing with digital media in general, Apple is king for a reason.