I read an interesting book that in part dealt with product placement in movies and how 9 times out of 10 its a huge waste of money for companies to do. Unless the product is an integral part of the movie's plot (i.e. Reece's in ET - also fun story that the Mars company was approached first to put M+M's in and they refused, sales of Reece's Pieces spiked after the movie, but anyways) the average consumer will not be influenced at all. So if your favorite hero is drinking a coke, it won't actually make you more likely to buy coke, unless he spills the coke on himself and is like, oh man, coke on me, now I need dry cleaning... (even that's a stretch)... but yeah watch any movie today, the product placement is ridiculous; yet trying to remember what is actually in the movies is tough... I remember seeing Hancock a year or so ago and there were tons and tons of product placements, I remember a car, but can't remember the make, he had a drink he really liked, can't remember it, etc....