Stern has Reached the Pinnacle of Selling Out.

[BigAlTheFuture]

Geico? What is wrong with Stern?

[kenmaine]

Has the Gecko gotten a bailout yet? I love the little guy though.
I also love Bill Slowsky the turtle.
But I REALLY love the 'girlfriend'. She's the perfect woman, and the ad is sexy and funny without being obscene.
And as for $$$$$tern, let's be thankful that V..gra contains six letters and not five

[LarBrd33]

No big deal.  It'll be fun.  

I'm gonna go play a game of S-T-E-R-N now.

[RockinRyA]

nice one LarBrd33! S-T-E-R-N it is!

[Schupac]

They announced the players!

Gilbert arenas, Eric dampier, Ike diogu, Chuck hayes and O.j. mayo.

And also a 6th man as a guest.  My inside sources tell me it is Colin Farrel, who will take shots between explaining his new film to us.

By the way... this is nowhere near the pinnacle.  David Stern will astonish us next season with something even better.  Just wait.  This is pretty bad though... you introduce a new event and immediately convert it into a commercial.  I guess we should be glad this isn't sponsored by Progressive or the game would last roughly 120% longer.

edit:  oh I got it!  Maybe next year for 1 million dollars a pop you can name a players dunks!  So when in the 3rd minute when Lebron throws down his first dunk, Mike Breen will shout "Now that's how you throw down a Bill Gates!" while Jeff Van Gundy's eyes roll all the way back into his head and he looks like a shark.