In many ways, we all should have seen this coming. LeBron was on the cover of SI as a junior in high school, proclaimed as the next Jordan. He is the classic case of the modern AAU baby, having everything given to him, not having to earn anything. He could not have turned out any other way than to think he is the center of the universe.
I used to love his game, but lost all respect for him as a true star in the Eastern Conference semi-Finals last year. When Jordan put up 49 then 63 against the C's, he did it all very humbly and without expectation. On nearly every drive in last years series against the C's, LeBron did not even try to score, he just threw his body into the host of defenders and hoped that his rep would get him the foul. When none was called, he would grab at his face, check his arm for wounds, when replays showed he never got hit once.
This is behavior usually reserved for well-established stars on the decline, who need the help of officials since their ability to finish is not what it once was. But for him to expect that he would get calls, rather than need to actually score on his own, was appalling for someone so young and who has not won anything. Jordan got a ton of "bailout" calls late in his career, AFTER he had won several titles and scoring crowns, he had earned that respect. LeBron thinks he has too, because he has alot of Nike commercials.
Play ball, take your lumps, and come back better, it took MJ 7 years to get a title, no amount of checking his face or arms is going to do it for LeBron. Not to mention this looks even more silly for the strongest player in the league.