the basketball player formerly known as ron....
i hope this is more than a cosmetic move to evade negative publicity. if so, then being called "bill" wont magically change his behavior and he should expect similar results if he keeps up wth similar actions.
if, instead, "bill" is really focused on changing his attitude, his approach to others, and the way he handles anger....
then heck, i think it is a great idea. good luck to him.