Of course the Gold is more important to him then the NBA Championship is. The Celtics won the title not the Lakers but I bet he wouldnt be saying the same thing if the Lakers ( pronounced Lackers) had won it.
sure he would. he would just add that winning them both would be a dream come true.
Kobe= employee of the NBA
NBA= very interested in USA basketball returning to relevance to grow business globally.
therefore, (and lebron has already made similar comments, as have several non-usa NBA stars) all employees will say this is the greatest thing in their lives.
think of it this way, today is month ends at the financial center where i work. i spent all day assuring clients that getting them their reports on time was very important to me. it is, but only because its my deadline and my boss will be on me if i don't.
this is much the same thing, no over-analyzing needed.