When I watch games on ESPN, I feel like I am watching a commercial for the NBA that is based on the game being played.
When the Celtics were playing the Cavs, there would be some (ok, many) calls that seemed like "Bron Calls" at first glance. There would then be a stoppage of play, and ESPN would cut to a clip of something that happened four plays ago. This persisted throughout the playoffs.
I don't know why it happens, but when it does it's infuriating. It seems like the refs make questionable calls, and ESPN 'creates' credibility by not replaying questionable calls.
/rantoff