This seems ill-conceived to me. Doesn't this plan, more than anything else, reinforce the "you suck on the road" vibe?
Exactly why I posed the question of the players being insulted. They are mostly mature veterans. They know what they have to do and by now should know why they've been unable to do it on the road. A Boston Globe at their doorstep won't make the hotel their home and wearing white jerseys won't make the crowd turn in their favor.
I actually am starting to have serious concerns that these tactics, if in fact true, could do more harm than good. They might act as a distraction in a game where focus is going to be paramount.